Best Bang for Your Buck Humidor | Remon Mansour | CigarBros | Box Press Ep. 133

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- Here we are with the

"Show & Tell" at PCA: 2024

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Joining us today is Remon Mansour,

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a guy who had an idea.

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And we did an interview last year,

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we had a conversation

about what you're up to.

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And I just came back from

your booth down there.

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Dude, it has blown up!

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- Thank you.

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- And this guy right here-

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- We're blessed.

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- Yeah, you're blessed,

- You got it.

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- and you work your butt off.

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- Yeah.

- Yeah.

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- Yeah, what'd they say about luck?

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It's something about when

hard work meets opportunity

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or something like that,

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you make your own luck.

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- Make your own luck, I mean,

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like I said, thank God.

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You know, you put in...

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You know, you put in the hours,

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you put in the work

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and you kinda let it be

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and, you know, whatever happens, happens,

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right, in life and-

- So if you didn't see

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the previous episode,

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he came up with the idea

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of having a self-contained humidor

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to put into non-traditional

places like liquor stores,

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golf courses, what have you.

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Is that fair?

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- That's right.

- Yeah,

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so he has this idea,

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he comes in with his scratch

pad and all his stuff,

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he's hanging out at the show.

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And we were fortunate to be in your way

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and you told us about your idea,

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and we were really blessed to be involved.

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And so, that whole category

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in your business has taken off.

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I think, in talking to you a few times

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I've seen you in the last year,

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it's exceeded your expectations,

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it continues to grow.

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If you're interested,

you go to cigarbros.com,

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you can see all the goodies

that they've come up with.

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This came out of a family

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that's had a Cash &

Carry in San Diego area.

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And your latest brainchild.

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I was laughing so hard

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when you came over and stood on the box,

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or you had the big guy.

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- That's right, Alan.

- Yeah, he just gave me a hug.

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I went down there.

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You had just a giant human being

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standing on this humidor.

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Tell the story about this

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and how you came up with it.

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- Essentially, with the original concept

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with Cigar Brothers,

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we set out to simplify freshness.

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That freshness should be automatic,

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it should be included.

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If you go into a retail store

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and it used to be,

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you know, you walk into any shop

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and you question whether

or not a cigar's fresh,

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and you're pinching at it, and...

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And so, when we tried

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to go into non-traditional retailers,

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the first step was how do you make sure

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that freshness is never a question.

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And we think we accomplished that.

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Our units are climate

controlled, they're in tubes.

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And rest assured you reach

into any of our humidors,

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you know you're getting a fresh stick.

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And so we're doing that

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and thank God we're in 37 states,

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we're in about 1,300 locations now,

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a bunch of customers waiting.

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And we're just trying

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to keep up,

- Fantastic.

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- We're trying to catch up.

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And so, that's doing its thing.

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The evolution to that

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became for the customer

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that wants to take cigars home.

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And that's a whole 'nother world of maybe,

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you know, questionable, maybe, traditions

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with keeping cigars fresh at home.

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And there's a lot of

misconceptions with cigars.

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And there's a lot of

automatic set of rules

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that everyone thinks that

they need to abide by

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or they should, because of what's...

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You know, you have to have a...

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You have to have a humidor

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before you can have your

first box of cigars at home.

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You have to season your

humidor and all that.

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And which is a,

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it's all fine, it's all beautiful.

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It's a beautiful industry.

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But there's a learning curve,

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and there is kinda that barrier for,

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I would say the majority of America

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that maybe wants to,

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you know, jump into the world of cigars,

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just doesn't know how or

doesn't have the time.

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And so, I developed

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the first prototype.

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And we launched this last PCA,

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and it's a, essentially a

humidor made out of EPP,

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highly durable, super lightweight,

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includes a Boveda, airtight, waterproof,

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and you know it's fresh.

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You keep cigars in there

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and a single pack is good for over a year.

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And freshness is never a question,

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especially if you reach in the humidor

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and that Boveda pouch is soft

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it's done, there's your answer.

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No question about it,

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your cigars are fresh.

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And so, we had a really,

really good response to that.

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- So this was first

- And-

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This was first.

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And then the evolution to

that became number of sizes.

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- Okay.

- So now that one holds 80,

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we brought it down to one that holds 5

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one that holds 10, 20, and 30.

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And they all kind of,

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depending on if you're on the go,

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if you wanna have a variety of cigars

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and maybe a cutter and a lighter,

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maybe get the size 10.

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And so, these all launch May 1st

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and we're taking pre-orders today.

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But in this

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and in what we do,

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essentially we're not really

in the humidor business,

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we're in the cigar business.

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And we try to develop

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the right humidor

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for the right customer.

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And so, this evolved

to our collaborations.

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And here's one we did with Oliva.

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- Okay, this is beautiful.

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And I love this, because I love Oliva.

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So tell us about the

collaboration with Oliva.

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- So we have 11 companies

we're collaborating with,

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and this is an all-in-one solution

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for anyone that wants

to bring cigars home.

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Any brick-and-mortar can carry this

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in just in a easy buy.

- This is loaded

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with Oliva cigars?

- That's loaded today

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with Oliva cigars, you can open it up.

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- I just wanna look,

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I'm not gonna take any

- Absolutely, absolutely.

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- Promise I won't take any.

(Remon laughs)

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(Drew laughs)

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- Oh, you're welcome to.

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(Drew giggles)

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- So this is the Oliva Serie V Melanio.

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Ho ho, that is a great stick!

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So how many different cigar houses

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are doing collaborations with you?

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- Today, 11, and we got

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a whole line of guys-

- Only 11

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so far?

- So far 11 brands.

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- Dude, that's pretty amazing progress.

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When did you come out with this?

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- Maybe four weeks ago

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we started the collaborations.

(Drew laughs)

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Yeah.

- Four weeks ago!

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Oh, there they are.

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Those little beauties,

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They're packed in here.

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The Melanio Vs.

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Of course, there's a Boveda pack in here.

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I'm sorry, I interrupted you, keep going.

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- No worries, so to us...

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- So you could ship this?

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- We are shipping this.

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So we developed...

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It starts with where we

want these to be placed.

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Besides brick-and-mortar,

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we believe an important place is where is,

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you're maybe someone

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that may be newer to cigars,

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- Yeah.

- maybe goes

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into other websites

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and you wanted to-

- And they don't have

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a humidor.

- And they don't

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have a humidor,

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and so...

- What's this retail for?

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- They range from about $150

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to $250 depending on the brand.

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So-

- And that's with cigars

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in it?

- With the cigars

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fully loaded.

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- So this without cigars...

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- That's 50 bucks.

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- 50 bucks?

- Yeah, exactly right.

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- And it's durable.

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- Absolutely, yep.

- Yeah, I mean,

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it is super convenient.

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You can stand on it.

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- Yep, so, matter of fact,

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this is our shipping

box as well as a humidor

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because it can take

damage, super lightweight.

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We slip it in a bag,

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it's no UPS driver's gonna damage that.

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And so, what you know is when you order,

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whether you're ordering just a humidor

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or one with cigars,

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if it's shipped in our box,

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- It's gonna be good.

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- it's gonna be fresh

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and it's gonna be undamaged.

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Because this thing is very-

- Which is a big deal

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with cigar shipments.

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- Yeah.

- Because I can't tell you

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how many online cigar purchases I've made

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where the box shows up

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and it looks like it's been

through a meat grinder,

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(Remon laughs)

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you know, with half a brick of sticks

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hanging out the side of it.

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So, and no offense

- Yeah.

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- to the online retailers,

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but if they don't pack them just so,

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that corrugated, it can be a nightmare.

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- Absolutely, and then what happens

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if it's sitting outside

for a couple of days

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and you just, you weren't home.

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- Well, and this is also insulated.

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- Exactly right, so you

can leave this bad boy

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out for weeks.

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- Even in Minnesota?

- The-

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Probably.

- Maybe.

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(Drew laughs)

I don't know if I would.

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But the idea is

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on its way to you.

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- It's gonna make it safe and sound.

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- It'll make it safe.

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And then you bring it in

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and then the Boveda will

do its thing, and then...

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- So if I buy one of these,

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when I go to buy more cigars,

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do I buy the cigars from you?

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- Well, you'll buy them

from our retail partners.

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- Okay.

- So we wanna support

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retailers, whether it's

brick-and-mortar or online.

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So today for example, we have...

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Wooden Cork is one of our partners,

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they're a liquor online store

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and they have an amazing liquor website.

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And if you went

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to their website today

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and you're going to check out

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and you bought your favorite spirit,

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well, the website would

recommend a good pairing

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of your favorite cigars

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- Oh, awesome.

- that would go to it.

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And so, that's who we wanna support.

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- Yeah, that's great!

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- So these guys're not

really in the cigar business,

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but they can be.

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- How long's that

collaboration been going on?

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- This is just in a few weeks.

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We started with one

test, which was a Romeo

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[Romeo Y Julieta] box.

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- Yeah.

- In two weeks,

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simply on their checkout,

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so when someone's buying

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their whatever they're buying

- Yeah.

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- and they're going to check out

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and they're not there for cigars,

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and then we only had

- it's like people

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that bought this also like that.

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And so you show them

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- Yep.

- This opportunity,

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- It goes good with that.

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- How successful's it been?

- And-

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It was $170 add-on for that box of Romeos.

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So they're checking out

and it recommends it.

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We were curious,

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would the customers see it, understand it?

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- It's one thing to open it

- And then-

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- and look at it,

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it's another thing to buy it.

- Yeah.

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Well, they click and buy.

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And in two weeks I

think they sold 55 boxes

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or something like that,

of just that one Romeo.

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And so, the owners of of this

website were just blown away.

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- Yeah!

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- They couldn't imagine

that they would all,

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in the matter of, you know,

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overnight being now

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in the cigar business.

- That's great.

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- Yeah, and so we're-

- Great performance.

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- Yeah, yeah.

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- What a great test.

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- Yes, we were happy with it.

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- So now you have that data

to share with other people

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when you're standing over at

your really impressive booth.

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I love the way you've

merchandised these things

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to show the story, to tell the

story about what's possible.

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You're making it easy

for people to buy cigars.

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- Absolutely, and we think what we...

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We think with this and

going into this direction

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and with a variety of sizes,

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that tomorrow's buyer

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or tomorrow's customer of cigars

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likely could be where he's got

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four or five or six of these at home

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with his favorite brands in them.

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- Yeah.

- And he's consuming them

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right out the box.

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He has one in his car, one in his office,

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and that's how he or

she enjoys their cigars

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rather than maybe a bigger humidor at home

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and then they-

- Right.

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- So it just opens it up

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to all kind of good-

- Well, you've got

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a really good seal.

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I mean, one of the things about humidors,

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I usually use a Pelican™ case,

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you know, I've got like,

- Yup.

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- a 40-count Pelican case.

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The seal on this box

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is as good as the seal on my Pelican case.

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- Yep.

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- There's a little more surface area

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than there is on the

gasket on my Pelican case,

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so I get it.

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I don't know what you call this material,

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but it's really effective

at keeping the...

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There's no leaking.

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- Yeah-

- That's a really big deal!

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Because so many wooden

humidors naturally leak.

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You know, sometimes people buy

our 72 or 75% humidity packs

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because their humidors leak

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and they live in like, Arizona

or Nevada or somewhere.

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They gotta compensate

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for the leaking in the box.

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It's a big deal, you've accomplished that.

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- We hope so.

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I think we have, I think, two things.

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One, it was important,

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you know, that I got the

stamp of approval from Boveda.

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I sent the first ones

out to Jay [Fifield] to,

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you know, test these.

- Jay.

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- Make sure that they don't-

- You love Jay, don't you?

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- I love Jay,

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that's my man, there.

(Drew laughs)

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So it was tested,

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and just like, I had hoped,

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you know, it works.

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- Dude, if you're getting

that much adoption that fast

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and you've only been really doing this

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for four or five weeks,

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we gotta do this again at the next show

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and compare notes to see where this went.

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Because that's, that's

with one line, right?

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That's with one collaboration

that they did that volume.

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- Yes.

- At Wood and...

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- Wooden Cork, yep.

- Wooden Cork.

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So it's gonna be so much fun next year

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to compare notes.

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If you'll still talk to us at that point,

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you may have some people

- Of course I'll, yes.

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- that we need to talk to

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instead of you.

(Remon laughs)

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I hope we always have access to you.

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- No, you'll always have access,

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that's for sure.

- All right,

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that's Remon Mansour.

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This dream, we get to come to PCA

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and watch dreams come true,

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not only with the

self-contained stand-up humidor,

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that was at least the first brainchild.

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I'm sure you had a lot

of ideas before we met.

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But that idea was dynamite

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and you did an awesome

job of executing that,

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that's still going gangbusters.

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This idea launched how long ago?

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- So last July was when

we introduced that.

Speaker: 00:15:00

- That's not even a year old.

Speaker: 00:15:01

- Not even a year old, yeah.

- Okay,

Speaker: 00:15:02

so this isn't even a year old

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and this is going well?

Speaker: 00:15:05

- Thank God, yes.

- Okay.

Speaker: 00:15:06

And then, this baby

Speaker: 00:15:09

with the brand collaboration,

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these cigar houses are getting wise

Speaker: 00:15:16

to making it easy for their customers

Speaker: 00:15:19

to enjoy their cigars and know

that they're gonna be fresh.

Speaker: 00:15:22

We couldn't be happier

for you and your success,

Speaker: 00:15:25

it's a treat to be associated with you.

Speaker: 00:15:27

You're one of the most stand-up guys

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I've met in the industry,

- Sure.

Speaker: 00:15:30

- it's just a privilege to know you.

Speaker: 00:15:32

- Oh, likewise, I mean,

you're an amazing man,

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your whole team,

Speaker: 00:15:37

- Yeah. We have a good bunch.

Speaker: 00:15:38

- Through and through, you

guys are all very great guys.

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You know, I was talking

to the team earlier.

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And I personally believe

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to truly try to do something

Speaker: 00:15:53

and make it work and be successful

Speaker: 00:15:55

is that it has to be an element of honesty

Speaker: 00:15:58

- Yeah.

- in your product

Speaker: 00:15:59

and what you do through and through.

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And if you can do that,

Speaker: 00:16:03

and I think things work out.

Speaker: 00:16:07

Things, you know, turn out right.

Speaker: 00:16:08

So there's no shortcuts.

Speaker: 00:16:10

And so, you guys really...

Speaker: 00:16:13

Your product in itself,

Speaker: 00:16:15

you can't get any more honest than that.

Speaker: 00:16:16

And I was explaining that to them,

Speaker: 00:16:17

is Boveda itself,

Speaker: 00:16:20

when you reach into your

humidor and it's soft,

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you know it's working.

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And if it's hard,

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you know you need to replace it.

Speaker: 00:16:25

It doesn't get more

honest than that, right?

Speaker: 00:16:28

- That's right.

- And so,

Speaker: 00:16:30

I appreciate that,

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I appreciate your team,

(calm Latin music)

Speaker: 00:16:32

and I always love talking to you guys.

Speaker: 00:16:34

- And we've successfully gotten

Speaker: 00:16:35

through another interview without crying.

Speaker: 00:16:38

(Remon chuckles)

It's really a privilege

Speaker: 00:16:39

to know you, buddy.

- Likewise.

Speaker: 00:16:40

- Thank you very much.

Speaker: 00:16:41

- Really appreciate it.

- Next year

Speaker: 00:16:42

we're gonna have a

checkup from the neck up,

Speaker: 00:16:44

find out how you're doing.

Speaker: 00:16:45

- All right, can't wait.

Speaker: 00:16:46

- Thanks, Remon.

(Remon chuckles)