Episode 140
Get In on This Next Cigar Wave | Daniel Lance | Domain Cigars | Box Press Ep. 140
NEW CIGAR BRAND: Domain Cigars, whose flavor and construction are protected by Boveda. Use Boveda to protect the cigars in your humidor, click here to get emails: https://hubs.la/Q01BLsBF0
Domain Cigars is the crest of the third wave of cigar making. Fully vertically integrated. Craft. Innovative. If they can't produce a cigar, they won't make it anymore.
This new guy in town was developed by Daniel Lance and his business partner, Esteban Disla, a master blender who has created cigars for 30 cigar companies. Domain will change the way you see cigars, including a new way to package cigars with Boveda 2-way humidity control. Lance only uses Boveda to keep his cigars, like Domain's new Neutron and Negentropy tasting and smoking great.
Interview by Drew Emmer at PCA 2024, the preeminent event for premium cigar and pipe industry.
00:00 This is Box Press
00:43 Esteban Disla experienced cigar man
02:19 Third wave cigar maker is where the cigar industry is headed
02:27 First cigar wave = Cuba embargo
04:01 Second wave of cigars is like Starbucks is to coffee
05:33 Built Boveda into its cigar packaging
06:02 Boveda first integrated branding
06:59 Positioning Boveda at the foot of cigars
07:21 A cigar naturally dries out from the foot to the cap
08:38 Domain Neutron cigar's flavor notes
12:13 Lessons learned from Sylvia the cigar roller
14:18 People have begun valuing relationships post pandemic
14:52 If we can't produce that cigar, we won't make it anymore
16:49 Boveda branded cigar boxes
18:04 Boveda saves Fuente Añejo cigars
What is Boveda? Cigar makers like Domain recommend Boveda 2-way humidity control for wherever you store cigars. Boveda preserves the flavor and character of premium cigars by keeping them at ideal humidity. Use Boveda B84 packets to season your wood humidor before adding cigars. And then keep cigars well-humidified with Boveda B69 packets in your humidor. Boveda prevents cigars from drying out and mold growth. With Boveda in your humidor, you'll enjoy full flavor and a perfect smoke from every cigar.
Facebook: https://www.facebook.com/bovedausa/
X (Twitter): https://twitter.com/BovedaInc
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Transcript
- So I'm holding in my hand
Speaker:a Domain Neutron 52x5 Robusto Extra.
Speaker:I'm sitting with Daniel, Daniel Lance.
Speaker:Daniel, you're launching a new cigar?
Speaker:- Sure am, yeah.
Speaker:Domain Cigars has been in progress now
Speaker:for almost five years,
in the world of smoke.
Speaker:Started out, Esteban
Disla, my business partner,
Speaker:who was, you know, a former master blender
Speaker:for more than 30 different companies.
Speaker:He was instrumental in the starting
Speaker:of Latin America Cigars.
Speaker:He's been growing tobacco
since he was 11 years old.
Speaker:You know, incredible
background that this guy has.
Speaker:- Sounds like a good partner to have.
Speaker:- Oh, absolutely, absolutely (laughing).
Speaker:I think he's forgotten more about tobacco
Speaker:than I know, certainly (laughing).
Speaker:But that said, yeah, we've
been working on this project
Speaker:for quite a long time, keeping
it pretty tight-lipped.
Speaker:The last two years, we
started the factory,
Speaker:whenever he parted ways with
his former business partner.
Speaker:He's always had the vision
Speaker:of creating a fully
vertically-integrated cigar company
Speaker:out of the gate.
Speaker:Our own tobacco, we put that in pilons.
Speaker:We own our own pilon
facility in Brigadeiro,
Speaker:which is in Condega, Estelí, Nicaragua.
Speaker:And in doing so, we
actually blend the cigars
Speaker:with our own tobacco.
Speaker:We work with several partners
Speaker:from providing wrapper for the cigars,
Speaker:providing Habano, providing
the Mexican San Andrés
Speaker:that you're smoking there,
in the form of the Neutron.
Speaker:That's by Gilberto Oliva from TANICSA,
Speaker:former founder of Oliva Cigar.
Speaker:So really fantastic partners
that we've worked with.
Speaker:We've collaborated with more
than 100 people in Estelí,
Speaker:Condega, Pueblo Nuevo,
where we all have farms,
Speaker:both contract farms, and
farms that we own ourselves.
Speaker:So it's a lot to put together,
Speaker:but that really kind of
starts us down this journey
Speaker:of what do new brands look like
as they come on the market?
Speaker:What does the future of cigar
making look like, right?
Speaker:And that's very much what
Domain's sphere of activity,
Speaker:or excellence, right?
Speaker:And that's the name of the company.
Speaker:And you see Domain occasionally
as an idea or a concept,
Speaker:flirted with in the cigar industry.
Speaker:But what does it really mean
to be a third wave cigar maker?
Speaker:if you, are you familiar with
that term from I'm coffee,
Speaker:or anything like that?
Speaker:- I'm not.
Speaker:- I'm so, you know,
Speaker:in the coffee industry they
talk about it in waves,
Speaker:and really distinct waves.
Speaker:And that's what I would
like to see elements of
Speaker:in the cigar industry.
Speaker:I've been a cigar smoker
for more than 17 years now.
Speaker:I worked for more than 10
years in a retail capacity,
Speaker:while I was out building other businesses.
Speaker:My professional career was
in industrial cybersecurity.
Speaker:I started a lot of fantastic,
Speaker:really strong companies in that space.
Speaker:And really what what I saw
was the opportunity for us
Speaker:to start better defining
what a cigar maker is doing,
Speaker:and what a cigar maker's approach,
Speaker:or stance towards the industry is.
Speaker:And if we look at how the
coffee industry did this,
Speaker:you take an agricultural product,
Speaker:and you wrap a brand around it,
Speaker:well that's how you get
Folgers, and Maxwell House.
Speaker:- Sure.
Speaker:- That was the first way
Speaker:that the coffee industry
started to actually wrap a name
Speaker:that meant something around
a product that, you know,
Speaker:had a agricultural function before that.
Speaker:You'd buy grain coffee and
roast it at your house.
Speaker:So they did that.
Speaker:That was the first wave of coffee.
Speaker:And very much the cigar community
Speaker:was defined by what happened
in: Speaker:- Yeah.
Speaker:- That's what defined a standard
set of names, and brands,
Speaker:that were known, or
ubiquitous, for making cigars.
Speaker:And some of those names and
brands persist to this day.
Speaker:And then we had a period
Speaker:where we really lost
a lot of intelligence.
Speaker:We lost a lot of progression
Speaker:in the making and fabrication of cigars.
Speaker:And in fact, it switched
countries entirely.
Speaker:It went from being a
domestic United States thing,
Speaker:to being something that took place
Speaker:in Central and South America.
Speaker:And in those regions,
several of these companies
Speaker:that I would consider
first wave cigar makers,
Speaker:actually had to start
and found that brand.
Speaker:So as you move forward,
Speaker:and again, what is a
second wave then, right?
Speaker:And in the coffee industry,
Speaker:it was ubiquitous of supply.
Speaker:It was creating a standard
approach, a standard model.
Speaker:And that is the "mermaid company".
Speaker:- Sure.
Speaker:- Which is all over the place.
Speaker:You see Starbucks on every other corner,
Speaker:standard set of drinks, standard menu,
Speaker:and you can walk just about anywhere,
Speaker:and bump into a cafe
Speaker:that's going to have that
standard menu, right?
Speaker:And that was really the
second wave of coffee,
Speaker:was creating the cafe experience.
Speaker:So in the 90s, what we
had happen in tobacco
Speaker:was we had just an in-rush
of people that said,
Speaker:"You, Mr. First Wave cigar maker,
Speaker:"you know everything there
is to know about tobacco,
Speaker:"but I know the customers,
I know the branding,
Speaker:"I know how people want to
see and experience this."
Speaker:And they put together a lot of direction,
Speaker:and commission companies
and they're fantastic.
Speaker:But that defines a lot
of this industry today,
Speaker:which is a cigar maker being told,
Speaker:"Do it this way, put this
name on it, and it will sell,
Speaker:"and you will collect a
commission for it," right?
Speaker:So what the heck is a
third wave cigar maker?
Speaker:Whenever we talk about
that, that you know,
Speaker:doesn't really jive with a lot of people.
Speaker:Now, a third wave cigar maker
to me, in my own opinion,
Speaker:is being able to exact quality control
Speaker:across the entire enterprise.
Speaker:And for Esteban and I, we
wanted to look really far
Speaker:into what a cigar maker could really do,
Speaker:in terms of quality control.
Speaker:How far could we take the
experience of quality control,
Speaker:right down from soil, to production,
Speaker:pilon, and fabrication,
right to point of service.
Speaker:And that's where Boveda comes
in really heavy with us.
Speaker:And we're really proud to announce
Speaker:that working with Mike
Stous and your team,
Speaker:he is been fantastic to work with,
Speaker:we did the first ever
integrated branding with Boveda,
Speaker:where we actually worked with your team,
Speaker:to actually build in
your logos, your artwork,
Speaker:into our artwork, and into our packaging,
Speaker:so that it felt native,
Speaker:and it felt like it belonged there,
Speaker:and it was built in.
Speaker:And I told Mike one time, I go,
Speaker:"You know, if you guys
don't wanna come along
Speaker:"with me on this ride, that's okay.
Speaker:"That's completely okay.
Speaker:"But I have to keep people
Speaker:"inside of my customer experience.
Speaker:"I have to keep them inside of that."
Speaker:The only reason why, you know,
Speaker:it makes sense that Mario can
spit, you know, fireballs,
Speaker:and things of that nature,
Speaker:is because he also jumps 10 feet,
Speaker:and breaks bricks with his head, right?
Speaker:- Right.
Speaker:- We have to keep them inside
Speaker:of how that experience feels,
Speaker:and that's gonna be my
textures, and colors, and so on.
Speaker:And there's a lot of trust back and forth.
Speaker:And that's what I mean whenever I say
Speaker:"a third wave cigar maker,"
Speaker:is being able to exact quality control,
Speaker:all the way down to point of service.
Speaker:And there's no other brand that does that
Speaker:quite like Boveda does with their product,
Speaker:there just really isn't.
Speaker:I've looked, there isn't.
Speaker:And I'm an accessories manufacturer.
Speaker:Lujo Concepts is my other company.
Speaker:And I can tell you there's
just nothing on the market
Speaker:that quite performs the
way that this product does.
Speaker:So we integrated it into our packaging,
Speaker:at the foot of the cigar.
Speaker:And this actually goes back
Speaker:to Esteban and I's collaboration,
Speaker:where I used to come up to Estelí,
Speaker:I lived in Estelí for a period of time.
Speaker:I live in Managua, Nicaragua, now.
Speaker:But I would come up to Estelí,
Speaker:and I'd buy bundles from Esteban.
Speaker:and there'd always be a Boveda
right there at the foot,
Speaker:in the bundle, you know?
Speaker:And I didn't need the box,
or anything like that,
Speaker:you know, I'm not going very
far, a couple hours away.
Speaker:And what I noticed was
those cigars, to me,
Speaker:always seem to smoke better,
Speaker:and they seem to have a little
bit more consistent humidity.
Speaker:And that's because a cigar
Speaker:will actually dry out from foot to cap.
Speaker:And being able to put that barrier
Speaker:as close to its point
of service as possible,
Speaker:was really instrumental for us.
Speaker:So we actually redesigned
our slide top boxes
Speaker:to include a slot for the
Boveda right at the foot,
Speaker:to be able to have that integrated.
Speaker:And having your actual brand
present in my color scheme,
Speaker:you know, in my textures.
Speaker:- And that's a tremendous distinction
Speaker:when you talk about the dynamic of a cigar
Speaker:drying out from foot to head,
Speaker:from the base of the cigar to the cap,
Speaker:it makes perfect sense.
Speaker:- Yeah.
Speaker:- I've never heard it contextualize
that like that before.
Speaker:And tell me about the Neutron.
Speaker:This is when I see the label,
and it's the Domain Neutron,
Speaker:and this is your maiden
voyage for the line,
Speaker:one week old in the marketplace.
Speaker:- Yeah.
Speaker:- This is excellent opportunity for us
Speaker:to have the conversation.
Speaker:When I see Neutron, I think,
Speaker:"Oh, am I gonna get power
hammered in the forehead
Speaker:"by this cigar?"
Speaker:- No, no, no (laughing).
Speaker:That's, you know, that's part
Speaker:of why we, we named it "Neutron."
Speaker:- So it's not a proton.
Speaker:- No, no, it's not a proton.
Speaker:So, neutrons have the ability
Speaker:to kind of rearrange energy around them.
Speaker:And this is a medium
body Mexican San Andrés.
Speaker:- It's very flavorful though.
Speaker:- Yeah, it's extraordinarily flavorful.
Speaker:- I mean, it's got an awesome start to it.
Speaker:- Yeah, yeah.
Speaker:For me, I get a lot of
vanilla on the start of it.
Speaker:I would say macadamia,
Speaker:but more green vegetative
kind of macadamia,
Speaker:than the salty kind of thing
Speaker:you might buy dry at the grocery store.
Speaker:But I love that cigar.
Speaker:I think it's a masterpiece from Esteban.
Speaker:We went out to dinner, and I
was asking Esteban, you know,
Speaker:because he has this incredible portfolio,
Speaker:all these incredible cigars
Speaker:that he's put together over the years.
Speaker:And I was talking to him about, you know,
Speaker:Sumatra, and different wrappers,
Speaker:before we really had a
fairly high grade San Andrés.
Speaker:And people were taking
these different wrappers
Speaker:into areas of the flavor wheel
Speaker:that just haven't been broken open,
Speaker:and explored and unlocked since.
Speaker:And I asked Esteban, I go,
Speaker:"You know, is it possible
if we start in soil,
Speaker:"and start growing tobacco
Speaker:"for these, you know, particular
distinct characteristics,
Speaker:"could we get back into that
area of the flavor wheel again,
Speaker:"where we could maybe
even take a San Andrés
Speaker:into a medium zone?"
Speaker:San Andrés is typically is
medium/full to full body.
Speaker:- Yeah, that's what my
experience has been.
Speaker:- Yeah, and Esteban goes,
Speaker:"You know, I think we can do that today."
Speaker:I think, you know, he went
back through five years now
Speaker:that we've been growing tobacco.
Speaker:We grow 300,000 pounds
of tobacco a year now
Speaker:in our filler tobacco
operation and Brigadeiro.
Speaker:And we went back through
five years of the catalog,
Speaker:and actually found a set of tobaccos
Speaker:that would offset just enough.
Speaker:because normally you
get with a medium body,
Speaker:San Andrés kind of a chalk
like texture in your mouth.
Speaker:- Right.
Speaker:- It dries out your mouth very bad.
Speaker:- Right.
Speaker:- And he managed to turn that
Speaker:into this really silky, smooth thing.
Speaker:- That's a good term.
Speaker:"Silky" is right.
Speaker:It's not intimidating at all.
Speaker:It's a welcoming smoke.
Speaker:It's sincerely got some excellent flavor.
Speaker:- Thank you.
Speaker:- This is a proud moment for you.
Speaker:- Yeah, absolutely, absolutely.
Speaker:- This is your first launch of a cigar?
Speaker:- Yeah, yeah, I've never,
Speaker:I had, you know, no particular interest
Speaker:in launching a cigar company.
Speaker:I moved to Nicaragua five years ago.
Speaker:I always tell people I'm the junkie
Speaker:that moved to the poppy field.
Speaker:It makes no sense.
Speaker:And Esteban would laugh at me,
Speaker:and he goes, "People don't do this."
Speaker:You know, when they're big wine drinkers,
Speaker:they go off and move to a vineyard,
Speaker:or something like that.
Speaker:- Right.
Speaker:- I had no real forethought
Speaker:about what it was gonna
be like living in Estelí,
Speaker:living in Nicaragua, I really didn't.
Speaker:I turned up, and I knew
half the community,
Speaker:due to events like this, like
PCA that we're currently at.
Speaker:And there's so many
fantastic companies here,
Speaker:and they contribute so
massively to the culture
Speaker:that we have in the cigar community,
Speaker:that I was able to walk into Estelí,
Speaker:and I knew half the city. Right?
Speaker:- Yeah.
Speaker:- And they were welcoming,
Speaker:and they wanted to teach me about tobacco,
Speaker:and they weren't used
to someone, you know,
Speaker:coming and showing up, and you
know, being willing to say,
Speaker:"Hey, I don't know anything," you know?
Speaker:- Right.
Speaker:- And that's, that's
kind of the joke today
Speaker:is around the factory, you know,
Speaker:all of our rollers are 10+ years
Speaker:that they've been rolling cigars,
Speaker:every one of them.
Speaker:We wanted everyone that we started with
Speaker:to be first right capable.
Speaker:So we wanted all of them to
be able to hold that position
Speaker:in any factory that we're walking into,
Speaker:to be first right capable.
Speaker:That's a really unusual thing.
Speaker:But Esteban knows the right
people to call on to do that.
Speaker:And so the the joke is, you know,
Speaker:I'm basically like Steve Carell
walking around the factory,
Speaker:and everybody else is so successful,
Speaker:and knows what they're doing.
Speaker:And they're really fantastic people,
Speaker:and they love tobacco.
Speaker:You know, one of our rollers, Sylvia,
Speaker:she's been rolling cigars 38 years,
Speaker:she's been rolling cigars.
Speaker:Incredible experience,
incredible background behind her.
Speaker:And I asked her one time, I go,
Speaker:"Have you ever smoked a cigars?"
Speaker:She goes, "Oh, no, no, no."
Speaker:She loves tobacco, loves
cigars, loves tobacco.
Speaker:She's raised her children, you know,
Speaker:working at a rolling table.
Speaker:And she loves just doing that.
Speaker:Her favorite thing to roll,
Bermejo, Robusto Extra
Speaker:That's her favorite thing to roll.
Speaker:Just a simple cigar, and she's happy.
Speaker:You know, we go away for holiday break,
Speaker:we can't stop our employees
from coming back to the factory,
Speaker:and they want to come
back and have a coffee.
Speaker:You know, they always,
they tell their spouse.
Speaker:- It's a central part of their life.
Speaker:- Absolutely.
Speaker:Even there where they don't have as much
Speaker:of the same cigar culture that we have,
Speaker:there's something about great tobacco
Speaker:that brings together fine men and women
Speaker:that enjoy this experience,
enjoy this culture,
Speaker:and it breeds its own unique
culture everywhere it goes.
Speaker:And that's, I was talking
to a retailer recently,
Speaker:and they were talking about, you know,
Speaker:the recent uptick we've had,
Speaker:since the days of the coof, right?
Speaker:And they said that, you know,
Speaker:this uptick, you know, it's unique.
Speaker:We don't know where it came from,
Speaker:how long is it gonna last, and so on.
Speaker:I said,
Speaker:"The most important thing
Speaker:"that you need to recognize
about what's happened
Speaker:"to the cigar industry
recently is, we didn't change."
Speaker:- Right.
Speaker:- We didn't change.
Speaker:The people that are attracted
to what we're doing here,
Speaker:and the conversations that we've had,
Speaker:coming out of barber
shops, and coming out of,
Speaker:you know, the speakeasy
scene, even way before that,
Speaker:we have a lot of opportunity
here to capture the interest
Speaker:of more and more people
Speaker:that are getting interested in cigars.
Speaker:- Right.
Speaker:- And getting interested in the culture,
Speaker:the cultural aspects I think
is the most significant part.
Speaker:But I think we're right
at the very beginning.
Speaker:We're right at the very beginning
Speaker:of the cultural significance of the cigar,
Speaker:on the American public.
Speaker:I really think that,
Speaker:I think we're right at
the beginning stage,
Speaker:- Not to get all gooey on you,
Speaker:but I would go so far as to say
Speaker:people have begun valuing
relationships, valuing life,
Speaker:with a different sentimentality
in the last five years,
Speaker:with what we've been through.
Speaker:- Yeah, yeah.
Speaker:- And if you, a luminary
in this industry said to me
Speaker:in a similar interview last year, said,
Speaker:"This is not a cigar,
this is a moment in time
Speaker:shared between friends."
Speaker:- Yeah.
Speaker:- Changes everything.
Speaker:- Yeah, absolutely, absolutely.
Speaker:We like to describe it as as a narrative,
Speaker:you know, in that we
don't refer to our cigars
Speaker:in terms of core lines.
Speaker:And Esteban never really cared for that,
Speaker:because he saw too many opportunities
Speaker:for people to slap a band on something
Speaker:that wasn't the original expression.
Speaker:It wasn't the experience
Speaker:that that customer was
looking for anymore,
Speaker:when the tobacco changed.
Speaker:And so we've committed ourselves to,
Speaker:if we can't produce that cigar
Speaker:because we don't have
access to that tobacco,
Speaker:or we've shut that down,
Speaker:we're gonna stop featuring that line.
Speaker:So all of our cigars are features,
Speaker:and we think of them as a
narrative, and a place in time.
Speaker:Absolutely, I think that's
a correct statement.
Speaker:- Yeah.
Speaker:And as your initial launch,
Speaker:as your first story in the marketplace,
Speaker:I think you're gonna be
incredibly well served
Speaker:by this cigar.
Speaker:- You think so?
Speaker:Okay, that's awesome, that's really great.
Speaker:- This is the Domain Cigar Company.
Speaker:Daniel Lance, one of the
partners with Esteban?
Speaker:- Esteban Disla.
Speaker:- Okay.
Speaker:So you've got an artistic craftsman.
Speaker:I think that's a safe description.
Speaker:- Artisan, yeah.
Speaker:- Of Esteban.
Speaker:- Yep.
Speaker:- This is where the cyber-security-expert-
Speaker:cum-accessory-expert, meets craft artist,
Speaker:and this is what's born out
of the the relationship.
Speaker:- Yeah, absolutely.
Speaker:And like I said, I had never
planned to put together a brand
Speaker:because people that make beautiful,
Speaker:delicious cigars are never available.
Speaker:And when Esteban became available,
Speaker:and you know, I already knew
that he was growing tobacco,
Speaker:and that he was interested in pursuing
Speaker:something much bigger,
Speaker:I was shocked that he wanted me
Speaker:to be a part of that internally,
Speaker:and to actually lead the
helm of what that looked like
Speaker:from the consumer experience.
Speaker:- Well, it's a testament
to the way you show up,
Speaker:and it's wonderful.
Speaker:I hope that your, as
far as the innovation,
Speaker:in involving Boveda in
the brand from the outset,
Speaker:can't thank you enough for that.
Speaker:It's a real privilege to be
associated with this launch.
Speaker:I think it's gonna be fun
Speaker:to watch the story unfold for Domain,
Speaker:and we'll look forward to being with you
Speaker:every step of the way.
Speaker:- Yeah, absolutely.
Speaker:And your partnership is
incredibly important to us.
Speaker:I love the fact that we're
your first integrated branding.
Speaker:There's a big commitment to
that on our side, of course.
Speaker:And we, I'll give you one example.
Speaker:I have two more small stories
I wanna share with you,
Speaker:because I've had a lot of experience
Speaker:with your product over the years.
Speaker:But you know, we actually
had our labels made
Speaker:and we had the first sample batch,
Speaker:we had 200 of each size made.
Speaker:And we looked at them, and we said
Speaker:"No," we said, "This isn't
good enough for Boveda,
Speaker:"it's not good enough for us,
Speaker:"because we're representing
both of your companies"
Speaker:and that's the level of commitment
we feel you have to make
Speaker:if you're going to take on
these types of partnerships,
Speaker:I have to represent you as
well as I represent myself,
Speaker:right?
Speaker:And we actually canceled
out all those labels,
Speaker:and went out, and created
a new printing process
Speaker:to get better clarity.
Speaker:So that's one example.
Speaker:And I'll tell you,
whenever I was a retailer,
Speaker:I worked for Outlaw Cigar Company,
Speaker:if you're familiar with
them, in Kansas City.
Speaker:And what we would do is
Añejo by Fuente, right,
Speaker:we would get those every year.
Speaker:It's a cigar, you know,
Speaker:maybe not every cigar smoker
smokes every day, but sure.
Speaker:A couple times a year.
Speaker:- It's a special cigar.
Speaker:- It's a special cigar, yeah, yeah.
Speaker:I like to lay 'em down
for a year or two myself.
Speaker:That's just my preference.
Speaker:But what we would do is, you know,
Speaker:we would sell them as singles,
Speaker:and people would normally
Speaker:buy a couple of 'em here and there.
Speaker:and we would get down to
like the last full box,
Speaker:and we would save that box,
not to hide it or anything,
Speaker:but just for our customers that we know
Speaker:want a crack at a whole box, right,
Speaker:and they wanna lay those
down for a period of time.
Speaker:One year actually that
box fell behind the shelf,
Speaker:in the humidor, so it's
in bad temperature,
Speaker:bad humidity kind of
range for that humidor.
Speaker:That humidor was really
biased towards the walls.
Speaker:You know, the walls had great humidity,
Speaker:but that box was sitting back
there and we discovered it.
Speaker:We don't even know how old it was.
Speaker:And that moment of relief that you get
Speaker:when you crack open a box
that's been lost and found now,
Speaker:and the cigars are in
there, and they're perfect,
Speaker:and they smell beautiful,
Speaker:and they have that Boveda
sitting right on top, right?
Speaker:The only thing that separates
myself, and [Carlos] Fuente,
Speaker:from creating that experience,
do you know what that is?
Speaker:Boveda.
Speaker:- Thank you.
Speaker:- That's the only thing.
Speaker:That's the only thing,
because that's what you need
Speaker:for a third wave cigar maker
Speaker:to be doing point of
service, quality control.
Speaker:You have to have some effort,
Speaker:from the moment we harvest tobacco,
Speaker:from the moment we take
it out of the field,
Speaker:Mother Nature is done,
Speaker:and a human with their own
two hands are responsible
Speaker:for managing the temperature, humidity,
Speaker:vapor pressure of that tobacco.
Speaker:And everything we do
around creating beautiful,
Speaker:delicious cigars, is about
managing the environment
Speaker:that those cigars are upticked in.
Speaker:So I think for us, it's
incredibly important
Speaker:to have your partnership, and you know,
Speaker:we thank you for going
along on this journey,
Speaker:doing the first integrated branding.
Speaker:It's huge.
Speaker:We talk about it with everybody.
Speaker:So really, really glad to work with you.
Speaker:- So a third wave cigar company,
Speaker:and we're gonna hear
that term more, and more,
Speaker:as time goes by.
Speaker:It's been introduced here by Daniel Lance,
Speaker:one of the partners in
Domain Cigar Company.
Speaker:Can't thank you enough
for the partnership,
Speaker:the support of Boveda.
Speaker:We'll be with you every step of the way.
Speaker:Daniel, thanks so much
for your time today.
Speaker:- Appreciate that.
Speaker:Thank you so much.
Speaker:(soft music)
