The Art of Being a Weasel (feat. RoMa Craft Tobac) | Box Press Ep. 08

RoMa Craft doesn’t build a product to fit whatever tobaccos it has leftover. Nope.

Co-founders Skip Martin and Mike Rosales share how RoMa Craft crafts a new cigar blend. And why the people growing the tobacco, rolling the cigars and selling RoMa Craft are just as important as what finds its way into your humidor.

Learn what’s hot in humidors from this Austin, Texas, based cigar company. RoMa Craft makes small-batch super-premium cigars, including CroMagnon, Neanderthal, Intemperance, CRAFT, Wunder|Lust and Aquitaine.

The on-air Box Press smoke is the Neanderthal. (https://halfwheel.com/roma-craft-tobac-teases-three-new-neanderthal-vitolas/157757) What’s your go-to RoMa Craft cigar? Share your thoughts below with fellow cigar aficionados.

RoMa Craft founders talk Neanderthal. (1:03)



Why “craft” means being emotionally connected to what you are making. (3:32)



Why connecting with people who make cigars is just as important as picking out tobacco. (9:16)

How intentionally building a company’s culture increases employee retention. (9:25)


Why some other cigar brands need to sell bad cigars in order to make good cigars. (16:53)



Is the Femur worth the money? (19:57)



What’s a cigar unicorn? (20:26)



What’s RoMa Craft’s secret? HINT: Using unique combinations of unique tobaccos. (22:50)



Who are the 3 “master cigar blenders” in the world, according to Skip? (25:03)



How are master cigar blenders are like dogs? (29:47)



There is no special tobacco. It’s about discipline, patience, capital and dedicated people. (30:25)



How a small company uses social media to share its brilliant products (and build relationships) with people all over the world. (32:50)



How good is your “weasel” game? (37:00)

Box Press, is a cigar podcast from Boveda, the global leader in 2-way humidity control for premium cigars. Every month, Boveda’s Rob Gagner covers cigars, cigar life and cigar enjoyment.

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